写演讲稿写演讲稿写演讲稿写演讲稿

写演讲稿写演讲稿写演讲稿写演讲稿

Speechwriting

寫演講稿寫演講稿

寫演講稿寫演講稿

1

Speechwriting 寫演講稿寫演講稿

寫演講稿寫演講稿

What Makes a Good Speech? 好演講稿的關鍵是什麼？好演講稿的關鍵是什麼？

好演講稿的關鍵是什麼？好演講稿的關鍵是什麼？

The success of a speech is often attributed to the skill of the speaker, with merit

being given to speakers who are confident, articulate, knowledgeable and able to

deliver a speech with conviction.

But often it is not the speakers who write these moving speeches, it is a

speechwriter. And one industry in which this practise is common is that of politics. So

what does it take to be a political speechwriter?

Well according to a recent job advertisement from the US Embassy in Britain, a

political speechwriter needs to have exceptional interpersonal skills, be detail

oriented and able to demonstrate a deep knowledge of their subject. They must also

work closely with speakers and be able to relate to their style.

Some believe that the best speechwriters have an inherent talent, a natural

creative instinct, and that speechwriting is an art form.

So what about those of us who do not possess such genius? Can we still produce

successful speeches?

In an interview with the BBC, Dr Max Atkinson (a communications specialist)

outlined a number of speechwriting techniques. He also illustrated how these

techniques have been used in historic speeches.

One such technique is introducing contrast. This is extremely useful when presenting a

positive spin on a negative issue. One of the most famous examples of this can be

seen in a speech given by former American President John F Kennedy: “Ask not what

your country can do for you but what you can do for your country.”

Another technique is the use of three-part lists. Dr Atkinson explains that this can be

an excellent way of adding finality or confirming a statement. Former British Prime

Minister Tony Blair was a fan of this technique. One of his most famous campaign

slogans was “education, education, education”.

These techniques can be used like tools - they can be chosen from a toolbox and

applied as necessary. A few other techniques you might find in a speechwriter’s

toolbox might be the use of imagery, anecdotes and alliteration.

So next time you have to prepare a speech or presentation, try applying one or more

of these techniques and see if you have what it takes to be a winning speechwriter.

2

Glossary 字彙表字彙表

字彙表字彙表

attributed – 歸因於歸因於 articulate – 善於表達的，口才好的善於表達的，口才好的

歸因於歸因於 善於表達的，口才好的善於表達的，口才好的

conviction – 說服力說服力 moving – 動人的，感動的動人的，感動的

說服力說服力 動人的，感動的動人的，感動的

interpersonal skills – 人際技巧人際技巧 detail oriented – 注重細節注重細節

人際技巧人際技巧 注重細節注重細節

inherent talent – 與生俱來的天賦與生俱來的天賦 creative instinct – 善於創新的天性善於創新的天性

與生俱來的天賦與生俱來的天賦 善於創新的天性善於創新的天性

art form – 藝術形式藝術形式 genius – 天才天才

藝術形式藝術形式 天才天才

communications specialist – 溝通交流溝通交流 positive spin – 編造正面影響編造正面影響

溝通交流溝通交流 編造正面影響編造正面影響

專家專家

專家專家

negative issue – 具有負面因素的問題具有負面因素的問題 finality – 終結，最後決定終結，最後決定

具有負面因素的問題具有負面因素的問題 終結，最後決定終結，最後決定

confirming – 確認確認 campaign slogans - 競選口號競選口號

確認確認 競選口號競選口號

imagery – 比喻比喻 anecdotes - 軼事，趣聞軼事，趣聞

比喻比喻 軼事，趣聞軼事，趣聞

alliteration – 押頭韻押頭韻 have what it takes – 具備取得成功的必具備取得成功的必

押頭韻押頭韻 具備取得成功的必具備取得成功的必

要條件要條件

要條件要條件

1. Reading Quiz 閱讀測驗閱讀測驗

閱讀測驗閱讀測驗

Are these sentences true or false? Circle the correct answer.

以下句子哪句是真以下句子哪句是真?哪句是假？請圈出正確答案。哪句是假？請圈出正確答案。

以下句子哪句是真以下句子哪句是真 哪句是假？請圈出正確答案。哪句是假？請圈出正確答案。

1. Speechwriters are often used in politics. True / False

2. The US Embassy in Britain recently advertised for articulate speakers who

could confidently deliver speeches. True / False

3. Some people see the best speechwriters as artists. True / False

4. Dr Max Atkinson says there are a series of techniques that can be used in

speechwriting. True / False

5. Techniques such as imagery and alliteration are rarely used in successful

speeches. True / False

3

2. Matching 配對配對

配對配對

Match the speechwriting techniques (a-e) with their definitions (1-5)

把寫演講稿的技巧名稱把寫演講稿的技巧名稱(a-e)和相應的解釋和相應的解釋(1-5) 搭配在一起。搭配在一起。

把寫演講稿的技巧名稱把寫演講稿的技巧名稱 和相應的解釋和相應的解釋 搭配在一起。搭配在一起。

a: contrast

b: three-part list

c: anecdote

d: imagery

e: repetition

1. ____ using words which conjure pictures in someone’s mind

2. ____ telling a short, often amusing story, especially about

something you have done

3. ____ using three linked statements to add emphasis

4. ____ presenting two opposing ideas or statements

5. ____ replicating a word or statement

4

3. Jumbled Sentences 打亂詞序的句子打亂詞序的句子

打亂詞序的句子打亂詞序的句子

Create sentences using the jumbled words. These sentences illustrate

the use of imagery in political speech.

請將下列句子中的請將下列句子中的單字單字重新排列，組成正確的句子。這些句子曾出現在政治演講稿裏。重新排列，組成正確的句子。這些句子曾出現在政治演講稿裏。

請將下列句子中的請將下列句子中的單字單字重新排列，組成正確的句子。這些句子曾出現在政治演講稿裏。重新排列，組成正確的句子。這些句子曾出現在政治演講稿裏。

1. “______________________________________________”

Tony Blair (former UK Prime Minister)

I feel hand my can of

on history shoulder the .

2. “______________________________________________”

Sir Winston Churchill (former UK Prime Minister)

The nation lion’s give the had the

; I had the heart luck to roar .

5

4. Wordsearch 單字單字搜尋搜尋

單字單字搜搜尋尋

Try to find the words associated with this week's topic in the puzzle

below.

There are ten words to find. Words can be written horizontally (),



vertically () or diagonally ()

 

請找出和本周題目相關的英請找出和本周題目相關的英語單字語單字 。。

請找出和本周題目相關的英請找出和本周題目相關的英語單字語單字 。。

共有共有10個單字個單字 ，其組成方式可能以水，其組成方式可能以水平的平的()垂直的垂直的()或對角的或對角的()形式出現。形式出現。

共有共有 個個單字單字 ，其組成方式可能以水，其組成方式可能以水平平的的 垂直的垂直的 或對角的或對角的 形式出現。形式出現。

c o n t r a s t a z t

o a s i m a g e r y f

n s s d s r b e h a g

v l v x b t a l e n t

i o v i r i l u b e i

c g a n e c d o t e n

t a c o n u a z d s s

i n t r a l s d d s t

o s g e n a d a d a i

n r e p e t i t i o n

r e p e a e y a s g c

g e n i u s h f x d t

imagery articulate conviction anecdote

contrast repetition instinct

genius talent slogans

6

Answers 答案答案

答案答案

1. Reading Quiz 閱讀測驗閱讀測驗 2. Matching 配對配對

閱讀測驗閱讀測驗 配對配對

1. Speechwriters are often used in politics. True 1. imagery (d)

using words which conjure pictures in someone’s mind

2. The US Embassy in Britain recently advertised for

articulate speakers who could confidently deliver

speeches. False

2. anecdote (c)

3. Some people see the best speechwriters as artists. telling a short, often amusing story, especially about

True

something you have done

4. Dr Max Atkinson says there are a series of

techniques that can be used in speechwriting.

3. three-part list (b)

True

using three linked statements to add emphasis

5. Techniques such as imagery and alliteration are

rarely used in successful speeches. False

4. contrast (a)

presenting two opposing ideas or statements

5. repetition (e)

replicating a word or statement

3. Jumbled Sentences 打亂詞序的句子打亂詞序的句子 4.Wordsearch 單字單字搜尋搜尋

打亂詞序的句子打亂詞序的句子 單字單字搜搜尋尋

1. “I can feel the hand of history on my shoulder.”

Tony Blair (former UK Prime Minister)

c o n t r a s t

2. “The nation had the lion’s heart; I had the luck to

give the roar.”

o i m a g e r y

Sir Winston Churchill (former UK Prime Minister)

n s r

v l t a l e n t

i o i i

c g a n e c d o t e n

t a u s

i n l t

o s a i

n r e p e t i t i o n

e c

g e n i u s t

7